Palooza 2025
CULTURE FIRST - PAYCHECK SECOND.
Today’s employees aren’t clocking in just for a salary…they’re working hard for a deeper purpose and a sense of belonging. This evolved mindset marks a cultural shift, one where loyalty and energy aren’t just driven by bonuses and perks, but by interpersonal benefits. The Trade Desk isn’t just participating in this movement - they’re leading it, and when it came to their annual corporate getaway, they knew it had to feel as special and exciting as the work environment that they strive to create.
FROM APRÈS-SKI TO YEEHAW
To turn the corporate status quo on its head, we transformed downtown Denver into a two-night fever dream of vibes and verticals. Guests kicked things off at Mount Palooza — a cozy alpine-inspired welcome party filled with faux forest trails, branded ranger stations, glamping lounges, and a camper bar serving mountaintop cocktails. Night two flipped the script with Palooza Springs — a neon wild west hoe-down complete with saloons, outlaw games, disco dance floors, and a diner-meets-trailer-park dinner setup that glowed like a desert hallucination. It was scenic. It was strange. It was storytelling with altitude.
