House of Peacock
THE CULTURE OF THE DROP IS PEAK L.A.
From Supreme x LV to Balenciaga x Crocs, fashion has become the ultimate pop culture flex. Limited drops, unexpected collabs, and high-low mashups have redefined how brands show up. Not just in stores, but in stories. For Emmy season, Peacock didn’t just ask voters to consider their shows… they dressed them up and dropped them like the most exclusive capsule collection that you can’t even buy.
THE GROVE’S HOTTEST FASHION POP-UP…
We brought the drop culture of LA into Emmy season with a surprise and delight concept that blurred the line between fashion retail and FYC marketing. At first glance, House of Peacock looked like an exclusive fashion capsule, but inside, it reimagined Peacock’s six top Emmy contenders as immersive, editorial-style installations. Each room was a physical drop, giving guests the thrill of discovery, the aesthetic of a style launch, and a bold new way to experience their favorite shows.
