Coachella Night Shift
HUNGER HEADLINES... AFTER THE ENCORE
It's a story as old as festival culture itself... You braved the crowds all day, fought for your merch, found your Uber, the hang over from all those sugary festival drinks is just starting to rear its ugly head and boom... the hunger washes over the backseat and your festival companions, happy-go-lucky just a minute ago are now scowling at their phones searching for something... anything... to eat. But it's 1am. You're in the middle of the desert. Your night just turned from dreamy to horrific as you weigh the options between Circle K and Jack in the Box.
WHEN COACHELLA ENDS... WE DELIVER.
That’s where Postmates came in, with help from yours truly, crafting a 360 campaign that not only brought LA favorite eats from Ggiata to the desert late night menu, but spread the word with custom app integration, OOH, packaging, and tastemaker integrations with the high profile influencer crowd thanks to brand popup partnerships with the likes of Kendall Jenner’s 818 and Hailey Bieber’s Rhode. Supporting the feeding frenzy, we popped up a ghost kitchen and kept the eats flowing to weary festival-goers around the Coachella valley all night long.
The Results
Postmates Seizes the Moment
Across Weekend One, The Night Shift delivered over 6,000 meals, transported over 250 VIP guests from the 818 Outpost to Coachella, and collaborated with dozens of influencers. From guests who loved the curated gift bags to festival-goers thankful for a shuttle with air conditioning, the entire weekend put Postmates in the center of the conversation outside the Coachella grounds.
